SIX STEPS TO FUNDRAISING SUCCESs
ONE
Each member of your board knows what is expected because you have communicated to them formally and informally the role they will play in delivering on the organizational mission.
TWO
You have a strategic plan that all stakeholders have bought into because you have communicated effectively to all levels of influence and sway.
THREE
You have a case for support that is informed by the strategic plan. It states your dream, the impediments to fulfilling the dream, the benefits of change and what will happen without change. Your case for support is your anthem.
FOUR
You know your donors because you have a database that keeps track of donors' gifts and their interest in your organization.
FIVE
You have an annual campaign with a well-crafted message. You have a plan to identify leadership prospects. In the back of your mind you are thinking about a campaign. You have a communications plan that lays out a tactical path forward.
SIX
You have a gift acknowledgment practice of sending warm, personal messages of gratitude that promise continued involvement.