SIX STEPS TO FUNDRAISING SUCCESs
ONE
The board is well organized and understands its role.
TWO
You have a strategic plan that all stakeholders have bought into.
THREE
You have a case for support that is informed by the strategic plan. It states your dream, who benefits from the dream fulfilled, the impediments to fulfilling the dream, and what will happen without change.
FOUR
You know your donors because you have a CRM database that keeps track of donors' gifts and their interest in your organization. You actively cultivate donor prospects.
FIVE
You promote annual giving and look for leadership/major gift prospects. After establishing a major gift program, your organization may choose to establish a bequest program to receive gifts from your most devoted constituents at their end of life. You also have a plan to reach lapsed donors.
SIX
You have a communications plan that engages donors in the mission throughout the year. You talk about donor's contribution to successes, and what it takes for the organization to thrive. You have a gift acknowledgment practice that sends warm, personal messages.